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EarthStarMedia, Inc. Virtual World Development
Virtual worlds and social games are enormously popular, used every month by hundreds of millions of people and creating a market in the billions of dollars. They also enable powerful new revenue streams for businesses, through virtual goods, subscriptions, sponsorship, and real-world retail tie-ins. Lightweight virtual worlds can typically earn between $1.00 and $2.00 per unique user per month (monthly ARPU), while more intense MMOs average $5.00 to $10.00. A well designed social game distributed across the major social networking sites can earn between $0.30 and $0.70 in monthly ARPU.
ESM works with our clients to understand their business goals and target customer demographics, apply the appropriate revenue models, and design effective compulsion loops that fit those goals.
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